Wednesday, May 19, 2010
Breaking Away
It's hard to watch the Amgen Tour of California and not be inspired by the enormous effort and strength shown by the athletes. Stage by stage, the cyclists are determined to stay focused and never give up until they reach their goal.
It takes even more determination to fight cancer. Through diagnosis, treatment, and recovery, cancer patients and their families struggle to face each challenge with courage and focus. And just as it takes a team of cyclists to help one break away from the pack and take the lead, it takes a strong support system to help one person fight cancer.
The similarities between athletic endurance events and the cancer journey will be very clear during this year's Amgen Tour of California, all because of Breakaway from Cancer(r). Founded in 2005 by Amgen as a complementary component to its title sponsorship of the race, Breakaway from Cancer is a national initiative to increase awareness of the important resources available to cancer patients from prevention to education and support to financial assistance and survivorship.
Leading up to and during the eight-day, 800-mile 2010 Amgen Tour of California, multiple Breakaway from Cancer activities will take place to recognize, honor and celebrate cancer survivors.
Breakaway from Cancer will also provide resources to its charitable partners - the Prevent Cancer Foundation, Cancer Support Community, Patient Advocate Foundation and National Coalition for Cancer Survivorship. These organizations provide indispensable support and advocacy to people with cancer and their families, including our participants here at The Wellness Community Valley/Ventura.
We invite you to join Breakaway from Cancer in their support of families touched by cancer. All it takes is a text message! Just text BREAKAWAY to 90999 to donate $10 to Breakaway from Cancer*.
Please visit www.breakawayfromcancer.com to learn more.
* Standard text messaging rates apply. For full terms visit mgive.com/a.
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